I bought Windows 7 through a website. After talking to the merchant, I was told I had a “system builder” product key. Why doesn’t that work?

I bought Windows 7 through a website. After talking to the merchant, I was told I had a "system builder" product key. Why doesn't that work?

Not all "system builder" products for Windows 7 are currently available on the site. We are working to add more, but for now, we suggest you contact Support.